Case Study: Acceros (Web Dev & CRO Agency)
Acceros helps eComm & SaaS brands turn websites into growth machines. Better UX, faster speed, and expert-level CRO.
But their own growth was stalled.
They were stuck in the manual outbound trap — spending full days just to book a handful of calls. Then they got burned by a low-performing agency that killed their trust in outsourced lead gen.
That’s when they partnered with us at 1SecondLeads.
We didn’t just book meetings.
We installed a 3-phase outbound system that used hyper-specific data to book qualified buyers who actually showed up.
🔍 Phase 1 – Intent-Based Prospecting
We skipped the generic filters. Acceros needed clients with a specific kind of pain, so we targeted companies already signaling they needed help.
We built lists based on growth-blocking behaviors, like:
- Using CRO/analytics tech (Hotjar, Mixpanel, CrazyEgg) but still having high bounce rates
- High monthly traffic (via SEMrush) but a low-converting tech stack (e.g., slow Shopify theme)
- Running paid ads to a site with poor PageSpeed scores (literally burning money)
- eCommerce stores with clunky UX and abandoned cart issues
We didn’t look for companies that “needed a website.”
We looked for companies actively losing money because of their website.
🧠 Phase 2 – Research-Per-Unit™ Enrichment
This is where we turned a cold list into a can’t-ignore offer.
Instead of guessing, our Research-Per-Unit™ system ran each lead through an enrichment waterfall to find the one thing that would make them reply.
Each company was enriched with:
- Website scraping → identified their actual service packages and pricing
- Tech stack analysis → flagged tools that proved they cared about CRO
- Performance scores → pinpointed specific speed and UX bottlenecks
- GPT prompts → auto-generated a hyper-personalized hook based on their own offers
Then came the message that booked Acceros:
“If I brought you 15 more clients for this [Specific eComm Package] offer — would it be worth a quick chat?”
We didn’t pitch “lead gen.”
We pitched their own offer back to them, scaled.
📞 Phase 3 – The Pre-Call Conversion Engine
Most agencies book the meeting and disappear. We do the opposite.
The moment a meeting was booked, our job wasn’t over. We immediately started warming them up for the sale.
Every lead received a confirmation call the day before their meeting.
Not to sell. To prepare:
“Hey [Prospect], Kristijan is looking forward to chatting tomorrow about fixing [their specific CRO issue]. Just wanted to quickly confirm and see if you had any initial questions we could prep for him.”
This simple step gave Acceros:
- Book-to-meeting rate of 84%
- No-show rate under 3%
- Prospects arrived warmed up, pre-qualified, and ready to talk solutions.
🚀 Results (First 4 Months)
While Acceros was initially skeptical of agencies, these are the numbers we delivered in the first four months of our partnership:
- 38 meetings booked
- 32 meetings showed up (at an 84% show-up rate)
- 19 went to proposal
- 5 deals closed
- 3 more in the pipeline
All from a cold channel they thought was dead.
No ads. No referrals. Just outbound that understands the buyer.
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