Firmable Review
Firmable
The largest ANZ B2B database
Firmable is an AI sales intelligence platform for Australia and New Zealand, combining a large local B2B database with real-time buying signals to help teams find and prioritize leads.
Updated Jun 04, 2026
What is Firmable?
Firmable is an AI-driven sales intelligence platform for businesses in Australia and New Zealand. It pairs the largest local B2B database, with 1.5 million companies and 10 million contacts, with real-time buying signals so teams can find, prioritize, and close deals with locally accurate data.
It is strongest for lead generation, list building, and prospecting for sales leaders and reps, helping build lists, monitor intent, and personalize outreach. Firmable integrates with CRMs like HubSpot, Salesforce, and Microsoft Dynamics 365 Sales, and is focused on ANZ outbound rather than global markets or general marketing automation.
See how teams use Firmable
- Access verified ANZ companies and contacts
- Use AI to build ICP-matched lists
- Track buying signals and intent
- Prioritise outreach with AI agents
- Integrate seamlessly with CRM platforms
- Enrich data with local insights
Pros
- Accesses verified ANZ companies and contacts.
- Uses AI to build ICP-matched lists.
- Tracks buying signals and intent.
- Prioritise outreach with AI agents.
- Integrates seamlessly with CRM platforms.
Cons
- Not designed for general marketing automation.
- Higher entry pricing than several competitors.
- Some advanced features are locked behind higher-tier plans.
What people say about Firmable
- G2 Read reviews
Verified B2B software reviews from real buyers.
- Capterra Read reviews
Buyer-focused reviews from software professionals.
- Trustpilot Read reviews
Independent consumer reviews and trust signals.
- Product Hunt Read reviews
Community votes, comments, and launch feedback.
Frequently asked questions
How to use Firmable?
Sign up for a free trial or a paid plan, then search Australian and NZ companies using AI-powered filters and sales insights.
How much is Firmable?
Pricing starts at $149 AUD/month for individuals, with plans up to $329 AUD/month for teams, plus optional add-ons for more profiles.
Why choose Firmable?
Firmable offers the most accurate ANZ B2B database with local support, AI sales intelligence, and up to 50% savings on annual plans.
How does Firmable work?
Firmable combines verified data with AI agents to track buying signals, prioritize leads, and integrate with your CRM for smarter sales.
Is Firmable free?
Firmable offers a free 14-day trial with 25 included profiles and no feature restrictions to test all plans.
Is Firmable a partner?
Yes, Firmable partners with local businesses and integrates with major CRM tools like HubSpot, Salesforce, and Pipedrive.
How to learn Firmable?
Access resources like blogs, customer stories, demos, and start your free trial to learn the platform hands-on.
What are Firmable alternatives?
Alternatives include LinkedIn Recruiter, ZoomInfo, and other global B2B data platforms, but Firmable is ANZ-focused and AI-powered.
What are Firmable reviews?
Users praise Firmable for data depth, accuracy, local support, and its AI-powered sales intelligence that accelerates growth.
Does Firmable have an API?
Yes, Teams Pro and above plans include API access for data enrichment and integration with sales workflows.
Does Firmable have a trial or a demo?
Firmable offers a free 14-day trial with 25 profiles and a demo video to showcase key platform features.
About 1SecondLeads
Outbound systems for teams that need pipeline.
We help B2B teams build outbound workflows across targeting, data, messaging, inbox infrastructure, and campaign execution.
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