RB2B Review
RB2B
Person-level website visitor identity
RB2B matches website visitors to real people and companies, pushing person-level leads to Slack and CRMs in real time, with filters for firmographic and behavioral data.
Updated Jun 02, 2026
What is RB2B?
RB2B is a website visitor identification tool that resolves traffic to person-level identity for US visitors and company-level identity more broadly. It turns anonymous visits into named leads you can follow up on, with real-time data pushed to tools like Slack and your CRM.
It is most useful for surfacing high-value leads filtered by attributes like company size, revenue, or location. Setup takes minutes, and leads start appearing in Slack almost immediately, so teams can act on intent without waiting.
RB2B integrates with many apps including Salesforce, HubSpot, and Slack, fitting the GTM stack for enrichment and outreach. Person-level identification is US-focused due to privacy rules like GDPR, so its sweet spot is fast US lead identification.
See how teams use RB2B
- Identify the people behind US site traffic
- Push person-level leads to Slack in real time
- Route hot website leads to reps
- Follow up identified visitors fast
- Connect site visitors via LinkedIn and email
- Filter and prioritize identified leads
Pros
- Identifies actual people and companies.
- Integrates with CRM and Slack.
- Filters and route hot leads.
- Connects via LinkedIn and email.
- Accesses over fifty app integrations.
Cons
- Not meant for identifying overseas individuals due to privacy laws like gdpr.
- Higher entry pricing than several competitors.
- Some advanced features are locked behind higher-tier plans.
What people say about RB2B
- G2 Read reviews
Verified B2B software reviews from real buyers.
- Capterra Read reviews
Buyer-focused reviews from software professionals.
- Trustpilot Read reviews
Independent consumer reviews and trust signals.
Frequently asked questions
How to use RB2B?
Install the pixel on your site, connect Slack and CRM, then filter and route leads to start building pipeline in minutes.
How much is RB2B?
Free plan includes 150 monthly credits; paid plans start at $149/mo with up to 300 credits and scale from there.
Why choose RB2B?
Identify 70-80% of website traffic, get real-time leads with LinkedIn profiles, and integrate with 50+ apps easily.
How does RB2B work?
Tracks visitors using cookies and IP, identifies people and companies, then sends leads to your CRM and Slack for action.
Is RB2B free?
Yes, with 150 free credits per month; full features trial lasts 7 days before reverting to free plan limits.
Is RB2B a partner?
Yes, RB2B partners include HubSpot, Salesforce, Apollo, Clay, and Demandbase integrations for enhanced lead insights.
How to learn RB2B?
Use the RB2B Academy for setup guides, workflows, and email templates; plus live support is available 24/7.
What are RB2B alternatives?
Alternatives include Demandbase, Apollo, and HubSpot, but RB2B offers superior real-time lead ID and seamless integrations.
What are RB2B reviews?
Users rate RB2B 4.5 stars with praise for quick lead delivery and improving outreach success within minutes.
Does RB2B have an API?
RB2B integrates with 50+ apps via webhooks and native connectors, enabling flexible API-like workflows.
Does RB2B have a trial or a demo?
Yes, a 7-day full-featured free trial is included; a product demo and live support are also available.
About 1SecondLeads
Outbound systems for teams that need pipeline.
We help B2B teams build outbound workflows across targeting, data, messaging, inbox infrastructure, and campaign execution.
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